At the start, Lil Nas X courted controversy by accident. The Atlanta native seized the world’s attention in 2019 with the country-rap juggernaut “Old Town Road,” which country zealots tried to exile from the charts. Nas’ success (and the several, increasingly bizarre remixes) made the complaints moot: After 19 stunning weeks, it took Billie Eilish, another burgeoning pop phenom, to finally dethrone him, and Nas’ song remains Billboard’s longest-running No. 1. He put out a stopgap EP that didn’t move the needle for him as an artist or a viral celebrity, and found himself in an awkward spot: Country and rap devotees both had him marked as a gimmick.
The whiplash between public attacks and chart-topping success took its toll, especially after Nas came out while “Old Town Road” was still No. 1. Now he was a Black queer man deciding to fully express himself through his music, which made him an easy target for bigots who only knew him through his kid-friendly first single (“i am not gonna spend my entire career trying to cater to your children,” he succinctly replied. “that is your job.”). Having just exposed the racialized gatekeeping on Billboard’s charts, now he was airing out everyone’s homophobic laundry, too.
On his debut album, MONTERO, the country’s most popular gay pop-rap star is quick to let you into this roiling headspace. Nas maneuvers through different genres in an attempt to unload some of his heavier baggage: A fractured family life and lingering self-doubt from spending most of his years in the closet weigh on the 22-year-old’s mind. He wants you to know he’s been smoking himself to sleep. Even when he’s singing to the rafters, he’s sad as hell.
It’s a jarring perspective to take for one of the most hyped debuts of the year. The rollout for MONTERO was a lesson in irreverent marketing made entirely on Nas’ terms, this time with the controversy courted by design: giving Satan a lapdance in a big-budget music video for the title track that ignited delight from queer fans and fury from conservatives; making out with a male backup dancer during a performance at the BET Awards that stoked more of the same from those crowds for obvious reasons; then, finally, a telegenic spread in People magazine announcing his “pregnancy” with the album that—well, you get it.